Industrial manufacturers face steep hills to climb in the world of websites and search engine optimization. This market is extremely competitive, but minimally saturated in terms of internet marketing. Many manufacturers have neglected their websites, and have not invested in internet marketing. This is proving to be a lethal mistake in this industry, and a trend of improving this has begun.
There are a very select few in the manufacturing industry that have invested time and resources into taking over the online market. Many of these companies are international companies using “black hat” SEO and spamming the World Wide Web. Thankfully Google’s latest release will start picking off these spammers one by one and “white hat” companies (companies doing things the right way), will be the only ones left!
In a time where Google is a household name, and the phone book is something that “used to be,” internet marketing is now the most important tool in sales and marketing. As I said, very few have realized this so far, and there has now been a sense of urgency placed on this. I can’t tell you how many businesses I come across that tell me their websites don’t give leads. Even better is when I hear “nobody looks at our website unless we tell them to.” There’s a reason for that, and it’s not because nobody cares! I can’t say that this issue is laziness or lack of ambition; I think we have run up against generational differences.
In an industry that has been flooded with baby boomers for the last 30+ years, we are now starting to see generation Y taking positions within these manufacturing companies. With gen Y comes technology, and with technology comes Google. So now instead of the purchasing department looking through their Rolodex, they are getting on Google and searching for what they need. Yes, I just referenced the Rolodex! Every day we see these generational differences amongst employees, but now we are seeing an evolution in the way the manufacturing industry does business.
So what now? Well first thing is to do some research using your keywords to find out who the key players are online. Don’t try and find every single keyword relative to manufacturing. It will make you look like a spammer. Find the keywords that are directly related to your business, and the products that you sell. You can do this yourself, or you can have a SEO company do a SEO analysis for you. Either way you need to determine the keywords that people would use to find your products. Once you have the first step down you can begin working with an SEO company to truly get your business online!
When do I see results? Results can come in as little as six weeks, or as late as twelve weeks. It truly depends on the competitiveness of the market. Though results may be slow to start, I am confident that when working with a good SEO company a 100% return on investment will be seen within the first year.
How much does SEO cost? The investment is really dependent on the aggressiveness of the campaign, and how competitive the market is. No matter what there should be an initial cost for setting the SEO campaign up, and a monthly cost to maintain. Don’t fall for those SEO gimmicks that say they will optimize your site for a one-time fee of $995. They are a ploy, and chances are they are the black-hat spammers. SEO is truly a “get what you pay for” service. The most basic of campaigns for a nationwide reach should run about $2000 initially and somewhere around $200/month. A good median for a nationwide campaign should be around $3500 initially and somewhere around $350/month. If you want the Cadillac of SEO you could pay in upwards of $10,000 initially, and $1500/month! These numbers are based on a nationwide reach. Regional and even local campaigns would be much less, but manufacturing companies tend to have a national if not global reach.
I know this a lot of information to chew on, but you don’t have much time to digest. Every month more and more manufacturing companies are getting in on the ground floor of SEO, and you cannot afford to wait any longer. Building your growth before your competitors do is the key to making sure that you are #1 in the rankings, not them. Don’t waste any more time, contact someone!