Search Engine Optimization (SEO) for Manufacturing Industry

Industrial manufacturers face steep hills to climb in the world of websites and search engine optimization. This market is extremely competitive, but minimally saturated in terms of internet marketing. Many manufacturers have neglected their websites, and have not invested in internet marketing. This is proving to be a lethal mistake in this industry, and a trend of improving this has begun.

There are a very select few in the manufacturing industry that have invested time and resources into taking over the online market. Many of these companies are international companies using “black hat” SEO and spamming the World Wide Web. Thankfully Google’s latest release will start picking off these spammers one by one and “white hat” companies (companies doing things the right way), will be the only ones left!

In a time where Google is a household name, and the phone book is something that “used to be,” internet marketing is now the most important tool in sales and marketing. As I said, very few have realized this so far, and there has now been a sense of urgency placed on this. I can’t tell you how many businesses I come across that tell me their websites don’t give leads. Even better is when I hear “nobody looks at our website unless we tell them to.” There’s a reason for that, and it’s not because nobody cares! I can’t say that this issue is laziness or lack of ambition; I think we have run up against generational differences.

In an industry that has been flooded with baby boomers for the last 30+ years, we are now starting to see generation Y taking positions within these manufacturing companies. With gen Y comes technology, and with technology comes Google. So now instead of the purchasing department looking through their Rolodex, they are getting on Google and searching for what they need. Yes, I just referenced the Rolodex! Every day we see these generational differences amongst employees, but now we are seeing an evolution in the way the manufacturing industry does business.

So what now? Well first thing is to do some research using your keywords to find out who the key players are online. Don’t try and find every single keyword relative to manufacturing. It will make you look like a spammer. Find the keywords that are directly related to your business, and the products that you sell. You can do this yourself, or you can have a SEO company do a SEO analysis for you. Either way you need to determine the keywords that people would use to find your products. Once you have the first step down you can begin working with an SEO company to truly get your business online!

When do I see results? Results can come in as little as six weeks, or as late as twelve weeks. It truly depends on the competitiveness of the market. Though results may be slow to start, I am confident that when working with a good SEO company a 100% return on investment will be seen within the first year.

How much does SEO cost? The investment is really dependent on the aggressiveness of the campaign, and how competitive the market is. No matter what there should be an initial cost for setting the SEO campaign up, and a monthly cost to maintain. Don’t fall for those SEO gimmicks that say they will optimize your site for a one-time fee of $995. They are a ploy, and chances are they are the black-hat spammers. SEO is truly a “get what you pay for” service. The most basic of campaigns for a nationwide reach should run about $2000 initially and somewhere around $200/month. A good median for a nationwide campaign should be around $3500 initially and somewhere around $350/month. If you want the Cadillac of SEO you could pay in upwards of $10,000 initially, and $1500/month! These numbers are based on a nationwide reach. Regional and even local campaigns would be much less, but manufacturing companies tend to have a national if not global reach.

I know this a lot of information to chew on, but you don’t have much time to digest. Every month more and more manufacturing companies are getting in on the ground floor of SEO, and you cannot afford to wait any longer. Building your growth before your competitors do is the key to making sure that you are #1 in the rankings, not them. Don’t waste any more time, contact someone!

Packaging Solutions in Food and Beverage Industry

In this day and age, proper packaging has earned a prominent place in the production process of the manufacturing industry. Manufacturers of packaging components are growing day by day, but reliability is a major concern for all organizations involved in regular packaging practices. Packaging means more than just wrapping for transit, especially in the food & beverage industry, as it involves packing edible items in hygienic packaging supplies. The packaging material must be such that it does not harm the product in any way and keeps it from being damaged over a long period of time.

Gone are the days when packing used to be done manually; nowadays, a variety of packaging solutions are available in the market. These machines help the organizations established in the food industry to optimize the packaging process, so that the material can be forwarded for clearance and transit. In the beverage industry, bottle feed equipment are used extensively so that the liquids can be filled in the appropriate containers without any spillages, which helps in reducing the amount of wastage during the packing stage. In-feed star wheels, out-feed star wheels, center guides, feed worms and back guides are major components of bottle feed equipments. Such bottle feeding machines also find application in the pharmaceutical industry, wherein liquids are filled in the bottle for medical purposes.

Similarly, bottle pockets and carriers hold special significance in the overall manufacturing processes carried out by organizations of all sizes. Manufacturers of packaging machines and their components for food industry use raw material of premier quality for fabricating spare and change parts that deliver exceptional performance over long durations of time. The companies develop bottle pockets and carriers that are compatible with machines made by renowned firms. The metals cells used in bottles (from 0.2 to 2 lt.) make use of bottle cells and plastic inserts that are manufactured for the equipments produced by the above mentioned firms.

Reputed firms engaged in manufacturing these change parts for packaging solutions make sure that the products are state of the art and exude paramount quality in all aspects. The products are crafted from the most modern equipments that are operated by skilled engineers and technicians. Experienced quality auditors use the most sophisticated techniques for evaluating each component on various parameters, including strength / sturdiness, resistance to wear & tear as well as corrosion and expected service life. They also assess the dimensional accuracy of each component and its compatibility with the machines fabricated by major OEMs. These packaging supplies are demanded in huge numbers by organizations based in the food & beverage industries and only high quality products are used by them.

Recycling Industrial Wastewater

Manufacturing facilities are members of their surrounding communities, which are also their consumer markets. More and more companies are starting to realize their impact on these communities; how they can have a positive impact on local ecosystems and their dollars. This is one of the top 3 reasons why manufacturers recycle and reuse their industrial wastewater.

As prominent figures in their local communities and all over the country, large and small manufacturers alike are leading by example to demonstrate their dedication to solving environmental issues. Only in recent years, the past 20 years, have companies begun to dedicate funds towards socially responsible initiatives like recycling their wastewater.

A lot of the early adopters are headquartered outside the U.S., in countries like Germany, where socially responsible practices have a longer history. More recent adopters are motivated in part by government mandates from the EPA to meet wastewater discharge permit limits. They are also partly motivated by their customers, who are thinking about the products they buy in a new way.

They are becoming more concerned with how the product was made and with what materials. They are hearing more data that suggests correlations between illness or freshwater contamination and biproducts from production. Socially responsible practices are recognized widely by consumers as a desirable characteristic. For example, according to a study by Nielson, 55% of consumers say they are more likely to purchase products from a company they know to be environmentally and socially conscious.As the consumer market becomes more aware of its relationship with the environment, so must the manufacturer.

More and more industrial manufacturing facilities are meeting corporate and government mandates to adopt environmentally friendly practices such as water (and energy) conservation, even water recycling.In areas where water is scarce, due to drought or neighboring drought, companies are recognizing that they consume high volumes of water. While that water is put to use to serve the community, it is simultaneously denied from the community. Again, these companies recognize that as high volume water users, it is their responsibility to reduce their impact to the water source. By recycling industrial wastewater, manufacturers can reduce their consumption and achieve that goal. Wastewater recycling systems allow manufacturers to reduce the amount of water they consume at a given time by reusing the same water repeatedly. These facilities don’t need to take in the large volume of water regularly. Instead, they are using the fixed volume of water from the same source but in a closed loop system.

ocial responsibility practices are also desired by prospective employees and current factory employees. They carry the same mentality as consumers, because they are consumers themselves. Once again, as the consumer perspective shifts, so does the job market, where more candidates are seeking work at companies that have a reputation for being socially responsible. In addition, companies that implement social practices such as water conservation and recycling on a large scale, can essentially inspire their employees to adopt similar practices at home on a smaller scale.