Manufacture and Market a Winning Energy Drink

Jolt was the first energy drink to be introduced in America. The response was great but it was not until 1997 when the market got a significant boost with Red Bull making its appearance in the US market. Other companies, including Pepsi and Coke, followed suit with their interesting variants. Since the late 90s, the growth rate of this industry has doubled, according to Beverage Marketing. And, consumers are still thirsty for a more interesting variety that will provide the needed energy boost to their lives. What are energy drinks? These are non-alcoholic beverages that are intended to offer a burst of high energy to the consumer. They contain less calories than commercial beverages and the energy burst could be attributed to high amounts of caffeine.

Manufacturing a Winning Energy Drink Most energy drinks are usually carbonated or milk-based. Various innovations include powders and energy tablets such as LiftOff. Powders and tablets are convenient to carry and when mixed with water, give you a boost of energy any time, any where. The basic ingredients used for any form of energy drink manufacturing are the same and act as stimulants and aid performance. Common ingredients include:

* Sugars in various forms such as high fructose, sucralose, acesulfame-K or aspartame

* Mild acids such as citric acid, malic acid, or phosphoric acid which add a sour taste

* Nutrients can include caffeine in high amounts, vitamin B-complex, antioxidant vitamins C and E, and taurine, an amino acid. Other nutrients include bee pollen, inositol, and glucuronolactone. Herbal extracts, such as ginseng, guarana and ginkgo biloba are often added for their nutritive value. Other herbs may include horny goat weed, milk thistle, yerba mate, damiana and rosemary.

* Some energy drinks are pasteurized for preservation. If they are not pasteurized, preservatives like sodium benzoate or potassium sorbate are used.

* Colors: Besides being colorless, common colors include caramel color, yellow, orange and bright red.

* Flavors, either natural or artificial flavorings are used.

The presence of caffeine in an 8-oz serving of an energy drink should range between 70 and 80 mg of caffeine. Sport drink ingredients may include coffee extracts, guarana (a plant extract from the Amazon basin with high caffeine content), cola and various types of tea. These drinks will typically contain some sugars in the form of carbohydrates. A variation of energy drinks is smart drinks, or nootropic drinks. These drinks are a blend of various fruit juices, vitamins, and herbal supplements. Smart drinks often include amino acid supplements believed to enhance concentration, boost energy levels, and resist stress.

Importance of Flavor Typical flavors of energy drinks are citrus, lemon, berry, mango, cherry, or grapefruit. A recent survey states that about 35% of energy drink consumers are above the age of 35. In fact energy drinks that contain high sugar levels are more popular with women and children, while energy drinks with strong flavor and taste are generally preferred by male consumers. According to some key findings of a prominent business intelligence for a consumer goods industry, it was stated that pomegranate has become the fastest-growing flavor in many nutraceutical beverage launches. Whereas orange flavor was more common with over 6% of all the launches in 2006 that contained it.

Marketing a Winning Energy Drink Nutricap Labs, a leader in energy drink manufacturing, has determined that the following “ingredients” must be included in the creation of any energy drink:

* Clever marketing strategies

* A nationwide distribution network

* A name that creates instant brand recognition

* The right kind of packaging

College students and teenagers form the core target market sections for these manufacturers. The core age group is from 12 to 30 years. Currently, the edgiest advertising include wild, jaw-opening stunts such as jumping from a bridge, no-parachute sky diving, or even a one-manned rocket launch! By far this age group is the hardest to impress, but challenging and innovative marketing techniques can lead to high profits, even for small batch quantities. Another target group is sports enthusiasts and fitness freaks! They intended to optimize sports and fitness performance begin with drinks that are to be taken before exercise, during and concluding the exercise program. Popular sports personalities have endorsed a number of these products. Recently, Tiger Woods has endorsed his own line of sports drinks manufactured by Gatorade. Profit margins in this category can be 40% and more. Not only they are popular with the younger generation, and sports/fitness enthusiasts, Americans at large are turning to them. The growing demand is direct result of people’s lives getting busy. People fill their lives to the maximum, adding more and more responsibilities, leaving little time for rest and relaxation, leading to stress and fatigue. This has resulted in people turning to stimulants to keep them going and which offers them the energy needed to complete their tasks.

What’s in a Name? For them, a name is synonymous with lifestyle. Take for example the Crunk. Hip-hop artist Lil’ Jon is the self proclaimed “King of Crunk”, who popularized this term Crunk and the typical lifestyle it represents in the hip-hop community. Choosing one is a way of making a statement of who you are and what you identify with. Since most of them are consumed by the younger generation and sports people-choosing an appropriate name and creating the right buzz around it can boost their popularity. This becomes a bit obvious when you take a look at some of the current names: Spiked Silver, Josta, XS, Wired, Vault, Spike Shooter, Piranha, Nerd, Monster, So Be Superman, Full Throttle, Diesel, Rockstar, and Relentless!

Energy Drink Packaging – They are available mostly in typical bullet-shaped recyclable aluminum cans. Their packaging should be bright and flashy rather than subtle and understated. Since the core consumer group target is extreme sports enthusiasts, young adults, teenagers and fitness freaks, label designs that signify bolts of energy, flash, instant thrills and speed will be popular. Packaging in plastic bottles has recently become popular.

Factors to Consider Before Buying Grinding Machine

Grinding machines are used in different industrial setups to grind different materials. A grinding machine is a machine tool and has an abrasive wheel as its main part. The material grinded in the machine is known as work piece. From plastics to variety of metals, different work pieces are grinded in these machines.

Visit a b2b marketplace and you will find various manufacturers offering these machines with different specifications. The variety exists due to the need to cater to different purchasing needs of the customers. Here is a discussion to help you know what features of grinding machines your customers would look for.

Types of Grinding Machines

First of all, you must be familiar with different types of grinding equipments and which of them are most purchased in your region. Here are the main types of machines you should find with suppliers:

Belt Grinding: Processing of the work piece, including finishing, edge breaking and removal of stock is easily done with a this machine.

Bench Grinding: Hand grinding of cutting tools like lathe tools is done with a bench grinder. Many other rough grinding functions are also performed by it.

Surface Grinding: As the name suggests, surface grinders work upon the surface of the work piece to lend smoothness. A refined look of the work piece is obtained through the process.

Jig Grinding Machine: Used for processes that require high level of accuracy and finish, a jig grinder is suitable for grinding complex shapes.

Cylindrical Machine: The work pieces with a central axis of rotation make use of cylindrical grinding machine.

Gear Cutting: Another common type of machines used for grinding is the gear cutting machine. It is used for hobbing, machining, forging, casting and other processes.

Material Processed

The purchasers of grinding machines take into consideration the material they wish to process through these machines. For example, a gear cutting machine is suitable for metals, plastic and wood, whereas belt grinding machine is mainly used for metals. A bench grinder designed for grinding steel can’t be used for grinding aluminum and other soft materials. So, consider the industry setups in your region to entertain the right type of audiences.

Machine Specifications

The grinding machine manufacturers manufacture grinding machines using different specifications. You can find machines with different specifications with machine suppliers. Here are some of the main specifications of these machines:

Size of the grinding wheel.

Input power required to operate the machine for different purposes.

Frequency and volt rating.

No-load speed.

Type of control for grinding head.

Horizontal or vertical spindle and many more.

Finally, the customers consider whether they want to have a hand-operated or a CNC controlled machine.

You must have a survey done in the market where you wish to sell. This should help you to know what types of industrial equipments are most purchased. By catering to the needs and demands of the purchasers in your market, you can build standing for your business in the market.